The European Institute of Business and Economics (ISEEN) announced the launch of its MBA in Digital Transformation & Artificial Intelligence, a 100% online program designed to help professionals connect digital strategy, data, and AI-enabled management with measurable business results—growth, efficiency, innovation, and customer experience.
Delivered in a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence targets professionals and leaders seeking to boost digital implementation within their organizations while preserving the academic rigor and global outlook characteristic of European business education.
A European-standard MBA: 60 ECTS and 1,500 hours of applied learning
The program follows the European Credit Transfer and Accumulation System (ECTS), totaling 60 ECTS credits, which correspond to 1,500 hours of student engagement. This time commitment is allocated to 600 hours of instruction and direct contact (including classes, mentoring sessions, and guided study) and 900 hours of practical and self-directed work (such as projects, readings, applied learning, and the final master’s project).
This European standard provides a clear and consistent academic framework while supporting professionals who want an internationally aligned credential.
Designed for professionals leading transformation
The MBA in Digital Transformation & Artificial Intelligence is designed for professionals and graduates from any sector who want to step into management roles and strengthen decision-making in competitive environments. It is also tailored for managers, executives, entrepreneurs, and business owners who aim to lead organizational growth, professionalize management, and optimize results through a practical, executive approach.
It is especially relevant for sales and marketing directors, product and project managers, transformation and innovation leaders, and client-facing professionals who require tools to plan, execute change, and measure performance with clear business metrics.
A practical curriculum: from management foundations to AI-ready execution
The MBA combines core business management with a specialized track focused on transformation and AI adoption. The curriculum integrates key areas such as:
- Essential management principles, strategic planning, leadership dynamics, and organizational change
- Corporate finance concepts applied to informed decision-making
- Marketing strategy development, operational execution, and overall business performance
- Data analytics skills for managers and informed, evidence-driven decisions
- Digital transformation approaches, emerging business models, and platform-oriented thinking
- AI readiness including data strategy, governance frameworks, and organizational capability building
- Practical AI applications for operations, workflow automation, and productivity enhancement
- AI-driven solutions for marketing, sales, and customer engagement
- Guiding agile organizations and implementing transformation initiatives
The method emphasizes practical application, providing participants with adaptable frameworks, instruments, and decision‑making models they can readily put to use across their teams and organizations.
Final MBA Project: a real transformation roadmap
The program concludes with a Final MBA Project centered on addressing an authentic business challenge, whether involving digital transformation, boosting operational performance, driving expansion, enhancing profitability, or reshaping organizational structures.
Participants craft an executive-level roadmap that outlines objectives, resources, timelines, risk reviews, and performance tracking, applying practical metrics like KPIs and OKRs to ensure the initiative remains feasible and aligned with core business goals.
Scholarships, financial support, and the admissions process
ISEEN offers a Scholarship Program to support continuing education and provides interest-free financing options with payments distributed throughout the program to improve accessibility for professionals.
Admissions are structured for applicants who hold a university-level education or documented professional expertise, and the evaluation process involves an application assessment along with an academic interview.
Insights into European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school dedicated to delivering online education for executives, entrepreneurs, and professionals aiming for authentic international reach, and its programs are shaped by a strong practical approach and the extensive global expertise of its faculty. Designed to match contemporary corporate demands, ISEEN offers MBA and specialized master’s degrees covering fields like digital transformation, financial management, data analytics, and artificial intelligence.
